Why would anyone choose Acko when the dealer’s handing them the keys?

Acko was gaining strength among two-wheeler owners. It was known by some car owners during renewal too. But, it continued to be invisible at the dealership counter. At showrooms, dealers nudged, buyers nodded, and the default became destiny. To win, Acko had to make people pause for a moment and exercise choice.

For most buyers, the car was pure excitement. Insurance, on the other hand, was just paperwork getting in the way of the keys. The paradox was obvious: people obsessed over saving money everywhere else- from accessories, features, and discounts- but when it came to insurance, excitement muted rationality. They drove away having overpaid without even knowing it.