Sideways is a problem simplification & solutions agency.
We make things make sense.
For customers. For teams. For the people they’re meant for.
Because even the best ideas stall when something doesn’t quite click.
We dig in, cut through, and get things moving again.
Everyone has their version of the problem.
Somewhere in the overlaps, the real challenge tends to reveal itself.
So, we get to the one that’s actually in the way.
How we do it
No borrowed playbooks. No defaults. Just sharp, clear thinking designed to work.
Getting to the solution
We follow the problem
wherever it goes. Strategy, design, tech, content. Whatever it takes to make things click together.
Sometimes it’s a smoother flow.
Sometimes it’s a simpler story.
Sometimes it’s the whole product seen sideways.
Our Senior Team
Strategists who see patterns before plans, Technologists who write, Writers who don’t stop at words, Researchers who do the fieldwork themselves. Meet the people that make it click.
Abhijit Avasthi
Abhijit’s kaleidoscopic creativity stems from a rich, diverse upbringing across India. He masterfully connects unlikely dots, concocting memorable stories that build brands and solve complex problems.
Sonali Sehgal
Sonali is the architect of our creative engine, expertly managing finance, people, and timelines while nurturing agency rhythm. She builds robust foundations through mentorship, supportive processes, and a culture of trust, quietly pushing for excellence.
Siddharth Mohanty
Ad Strategist who sets UX flows Siddharth structures communication, experiences, and behavior, making complex ideas intuitive, useful, and effective.
Zahid Hussain
Ops Strategist who designs game mechanics Zahid applies systems thinking, debottlenecking, and game design to help businesses rethink how they operate, compete and scale.
Nilay Moonje
Nilay whittles ideas to their core, turning everyday observations into simple, lovable, insight-driven brand solutions.
Sameer Sojwal
Designer who loves to tell stories Sameer blends design and advertising using psychology driven stories using observation to craft nuanced surprising solutions.
Nalin Avasthi
Technologist who builds like a founder. Nalin translates complex technology into seamless, scalable solutions across AI, IoT, capital markets, and security.
Krishan Jagota
Creative Strategist who designs “aha” moments Krishan solves ambiguous challenges using storytelling, product design, and behavior-led strategy to deliver “aha” moments.
Nandita Das
A Business Head who approaches problems like a CMO Business leader combining global insights and digital expertise to drive impactful marketing solutions while navigating business challenges.