Empowering rural entrepreneurs with the Maharashtra Govt.

Mahakhadi as a brand wanted to empower the villagers of India. The logo is made up of dots that on its own symbolises a beginning and when strung together in a line signifies a journey.

Wall Installation at Mahakhadi Office, Mumbai. It captures a quintessential Indian village.

The brand world drew inspiration from the lively, playful spirit of village life: colourful turbans, vibrant sarees, kites, tasselled cattle horns, and murals. Motifs and a wide colour palette celebrate this energy, with art forms from Maharashtra, the brand’s place of origin, adding local authenticity.

The patterns draw inspiration from traditional Maharashtrian Khan textiles.