Elevating Big Bazaar into a premium experience

Big Bazaar wanted to elevate their experience to upgrade their customers through Big Bazaar Gen Nxt, a new age store. We designed a new experience that attracted a different demographic, but stayed true to the brand promise.

We made illustrations to address regional nuances and avoid the limitations of real-life imagery. While competitors relied heavily on polished product photos, creating a disconnect with the actual experience, we chose a more neutral yet contemporary approach. This allowed us to present each category in an appealing, cohesive way while adding a modern dimension to the overall experience.

Instead of using English names of food items, we used colloquial language to increase familiarity and ease of shopping.

We came up with a more efficient way of demarcating products by consumption needs, across aisles while mentioning sub-categories under the illustrations, to help consumers reach the desired products faster, and explore new categories seamlessly.

We created bold signages to aid visibility and identification from across the store while adding a fresh and premium aesthetic look.

Big Bazaar wanted to move from a value department store to a service oriented experience. For this purpose we crafted a service philosophy - “Aap ke liye”, putting the customers at the centre of everything BB offered. right from product sourcing, curation to personalised services.

We recommended a prominent service desk at the entrance, ensuring every visitor immediately discovers the range of services designed around their needs.

We created a system of modern yet warm illustrations, rooted in everyday Indian friendliness and relatability.

For signages, we crafted a visual language that communicated abundance and variety - using imagery shot against natural textures found in Indian homes to evoke familiarity and trust.

We also developed in-store communications that brought “Aap Ke Liye” to life across aisles, shelves and service zones.