Launching a wellness brand shaped by the power of transformation

The Bindu is a significant symbol in Indian philosophy. It represents the beginning of all creation. And here, it served as the beginning of our design philosophy. Visually, the bindu also lent itself to a pathway which was implemented in design and helped bring the journey of transformation to life.

We deduced the primary driving philosophy that lends itself to both products and their source is 'transformation'. And that's what we brought to life both in design and communication.

Heartfulness is a guided meditation and spiritual center with abhyaasis from around the world. Considering their reach and intent, they wished to launch Heartyculture. A brand that would embody their philosophy and create products across personal care, supplements and staples.