The world's first ice cream arcade

client
NIC

GAME DESIGN | INSTALLATION | PHYGITAL

What if you could race a car or punch a character every time you lick your ice cream? Merrython is a one of a kind gaming experience that made this a reality.

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Visitors could connect their real ice cream cones to the Merrython arcade machine, and compete against each other with how fast they lick their ice creams.

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Every lick was counted and translated into in-game data using custom food-grade sensors that we built to sit discreetly inside the ice cream cones.

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Using the input of licks, we created an array of games in-house. Players could choose from competitive player versus player modes as well as collaborative co-op games.

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With the Merrython arcade experience, we transformed an ordinary NIC ice cream parlour into an extraordinary gaming destination for people of all ages.

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