Tribute to ISRO
We have been eternally fascinated by the moon. We’ve romanticised it in our songs, made it a part of our culture and traditions through stories and have forever been curious to learn more about it. ISRO, with its ingenious approach, has always taken on complex and challenging missions, even with limited resources. They have been a huge inspiration to all of us. The Lunar Dome is a small gesture from our side, to thank them for the pride they bring to each and every Indian.
Big Bazaar has constantly experimented to keep up with the times and be in touch with the customer’s needs. Over the last few years, it has moved from being a hypermarket, to becoming a value department store. The cheap stuff is no longer there; it has been replaced by a range of offerings, including premium brands across categories. In doing so, it has upgraded the way India shops. Big Bazaar was looking to change itself yet again, to now becoming a service brand. It wanted to provide India a whole new retail experience, in order to transform the way India shops.
Due to Imagica’s location – between the cities of Mumbai and Pune – they found that people from neither of these cities adopted it as ‘their amusement park’. Imagica’s convenient location was, surprisingly, working against it. Our goal was to get the citizens of Maharashtra’s two largest cities to adopt Imagica and make it their destination of choice for day-trips.