In the last few years Indians have increased their entertainment budget many folds, and cinema has got the biggest pie of this expenditure. However, Disney realised that animated films had failed to attract audiences. Indian adults and parents preferred live-action films over animated films any day. Which is why, even critically acclaimed and award-winning animated films had failed to create an impact in the Indian markets. Incredibles 2 was Disney’s attempt to create affinity and market for animated films among Indian masses. We had to tackle these underlying issues and convince masses to go watch the film in theatres.
Due to Imagica’s location – between the cities of Mumbai and Pune – they found that people from neither of these cities adopted it as ‘their amusement park’. Imagica’s convenient location was, surprisingly, working against it. Our goal was to get the citizens of Maharashtra’s two largest cities to adopt Imagica and make it their destination of choice for day-trips.
The ambition of Suhana, a local spices brand from Pune, was to become a big player in the regions of Mumbai, Maharashtra, MP and Gujarat. However, the spices category came with some unique characteristics that made it challenging for a brand like Suhana to win the race against the competition. From big national brands dominating the media with high visibility to regional players exercising a stronghold when it came to on-ground retailers, the task for us was to declutter the shelf and make space for Suhana.
All big brands in the rainwear category have been established on the back of trade push for decades. While Zeel has been making rainwear for 25 years, it was time to challenge the deep rooted mindset of the rainwear retailers by driving consumer demand through brand building, instead of relying solely on trade support to drive business.
KIA was a new entrant in India with no products on road and no showrooms too. But the odds didn’t end here.
The business of banking is changing drastically, especially with the emergence of a large number of FinTechs. Niyo is one of these disruptive FinTech that is reimagining banking and is one of India’s first Neo-Bank or as we call it ‘challenger bank’. Niyo aims to cater to the ever-evolving customer behaviors and expectations. Niyo is a technology platform that integrates with traditional banks (like IDFC First Bank, DCB etc.) and offer a combination of traditional banking products and services bundled with innovative product features, tools and value-added services, all through a mobile or digital mode.