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  • Call us: +91-22-49760103
  • Email us: hello@sideways.co.in
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  • Connect on   Facebook     |    Instagram
  • A FEW MINI
    CASE STUDIES

    • Tribute to ISRO
    • Sideways
    • Borosil
    • Disney
    • Fevicol
    • Big Bazaar
    • Incredibles 2
    • Imagica
    • Suhana
    • Zeel
    • Kia Motors
    • Niyo
  • WHAT WE DO

    • Advertising
    • Branding
    • Communication Design
    • Creative Technology Solutions
    • Interactive Solutions
    • Experience Design
    • Product design
    • Strategy Consulting
    • Technology Consulting
    • Packaging Design
  • GET IN TOUCH

    • Call us: +91-22-49760103
    • Email us:  hello@sideways.co.in
    • Meet us in Worli, Mumbai
    • Connect on Facebook   |   Instagram
  • ABOUT
  • TEAM
  • CLIENTS
  • WHAT'S COOKING
  • Our Work

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Drag a problem to Sideways and see magic happen

A little intro about us

Borosil

For Borosil, we embarked on a massive campaign to reposition and reinvent one of India's largest kitchenware brands. It was one that combined product design, digital and strategy.

Disney

We were tasked with helping Disney penetrate the distribution system in mass India by creating a toy for 5-8 year olds. It would disrupt the unorganised distribution system and be sold in a neighbourhood stores as well as a large toy store like Hamleys. 

Imagica

Due to Imagica’s location – between the cities of Mumbai and Pune – they found that people from neither of these cities adopted it as ‘their amusement park’. Imagica’s convenient location was, surprisingly, working against it. Our goal was to get the citizens of Maharashtra’s two largest cities to adopt Imagica and make it their destination of choice for day-trips.