How do we reimagine the way India shops today?
Identify the gaps
Reflect the spirit of service
This was a promise of putting the customers at the centre of everything that we do. A promise that we’ll not just source the best products for our customers, but also make it easier for them to find those products. We’ll provide them with better lifestyle choices and also help them in making those choices. This philosophy then drove all our efforts. We began with inculcating the thought of Aap ke Liye to the faces of the brand, the sales staff.
Refresh the design language
Manifesting ‘Aap ke liye’ in the experience