The Client:

India’s first social networking platform for investors.

The Problem:

How do we design and launch a flagship platform for Indian investors that drives discussions and decisions on investments through a transparent, organized and informed manner?

Solutions Being Explored:

Nomenclature, Visual Identity, UI/UX Design, Go-to-Market and Product Launch Strategy

The Client:

India’s leading conglomerate with innovative and sustainable offerings.

The Problem:

How to increase affinity and trust for the client, along with establishing it as a home-grown brand in the state of Karnataka actively aiding its local worker’s community.

Solutions Being Explored:

TVCs, OOH, Digital Media Communication

The Client:

Bajaj Auto - India’s leading two-wheeler manufacturing company/manufacturer.

The Problem:

How do we help Bajaj set their foot in an international market dominated by a strongly entrenched competition? And drive engagement as well. What approach can we use to help an Indian brand build affinity amongst customers in a foreign market?

Solutions Being Explored:

Digital Engagement, On-ground Activation

The Client:

India’s leading stock broking and wealth management firm.

The Problem:

India is the fastest-growing market for fintech. A sharp rise in financial literacy and digital services is responsible for replacing traditional business models. The client wants to seize the opportunity and is launching an initiative aimed to elevate innovations in the fintech space. The goal is to play a leading role in the tech transformation of the Indian fintech ecosystem.

Solutions Being Explored:

Brand Proposition, Visual Identity, Creative Communication

The Client:

Social enterprise promoting sustainable livelihoods in the creative manufacturing sector.

The Problem:

Through the launch of their new platform, the client aims to bring the global tribe of conscious consumers and producers together and push the concept of sustainable living. This initiative will allow global producer communities to collaborate, nurture, and increase the reach of environmentally responsible products across markets through fair trade practices.

Solutions Being Explored:

Brand Positioning, Brand Identity, Creative Communication, Website

The Client:

Ganga Fashions - India's leading B2B women’s clothing marketplace.

The Problem:

With the current line of business (operating via the wholesaler-dealer-retailer-customer route), there is minimal engagement between the brand and its consumers. Given the last 20 years of experience in the B2B segment, how can we transition to a much loved D2C brand with an engaging digital channel and a wide product range?

Solutions Being Explored:

Brand Positioning, Launch Strategy, Design Philosophy, Creative Communication, E-commerce Website

The Client:

Indian Cancer Society

The Problem:

How do we break myths around cancer & get people to engage in conversations around it?

Solutions Being Explored:

Conceptualization of scripts for digital and social media, Communications across leading press publications, radio and outdoor.

The Client:

Chakote Group - Kolhapur based upcoming bakery and namkeen company.

The Problem:

How can we facilitate the journey for the brand's 200+ product portfolio towards the next phase of growth and expansion?

Solutions Being Explored:

Brand Positioning, Communications, Trade Interventions

The Client:

Ustraa - One of India's pioneering brands in an upcoming men's grooming category.

The Problem:

How to position Ustraa to be a mass premium brand for driving brand loyalty within a currently brand switching audience, along with bringing in many more customers who are currently non-users of the category.

Solutions Being Explored:

Communications

The Client:

HUL - A subsidiary of Unilever

The Problem:

How to leverage the upsurge in home cooking and baking triggered by the pandemic with Brown & Polson’s brand legacy to offer an easy way of making patisserie like Caramel Custard Pudding at home that tastes absolutely delicious. Make Brown & Polson the go to brand for making Western desserts at home.

Solutions Being Explored:

Digital Campaign

The Client:

A Joint Venture between Hamleys and Sideways

The Problem:

Over the years, 1000s of things have been reinvented. The way we talk, the way we travel, the way we do anything and everything. But what about the way we play? We picked the most common game device, a Dice and reinvented it to make every game a whole lot more interesting.

Solutions Being Explored:

Product Design, Technology

The Client:

India's leading digital payments firm.

The Problem:

How can we migrate India's next 100 million cash users to UPI payments?

Solutions Being Explored:

Strategic UI/UX Interventions, Communications, Gamification

The Client:

India's leading FMCG company

The Problem:

The category is dominated by a market leader brand for decades which is strongly rooted in the culture. The client needs to win market share in one state against this market leader.

Solutions Being Explored:

New product solutions, marketing strategy, communications strategy, retail interventions

The Client:

India's leading credit card company

The Problem:

How can we reimagine the credit card value propositions for the new user segments of the next decade?

Solutions Being Explored:

Digital ethnography, intervention ideas

The Client:

India’s leading FMCG brand

The Problem:

How can we drive a leading Indian home care brand’s penetration at the bottom of the pyramid?

Solutions Being Explored:

Communications, Retail & Trade Interventions, Packaging

The Client:

A global children's brand.

The Problem:

How may we drive deeper engagement with mothers and kids?

Solutions Being Explored:

Offline & Online Experience Design, Loyalty Program

The Client:

India's leading credit information company.

The Problem:

How can we make MSME companies realise the importance of credit information?

Solutions Being Explored:

Brand Positioning, Integrated Marketing

The Client:

India's leading consumer chemicals company

The Problem:

What are the business opportunities that can help us grow a fledgling category in India?

Solutions Being Explored:

Product Design, Strategic Innovations

The Client:

India's leading construction chemicals company.

The Problem:

How can we tap into known and unknown opportunities within the household space?

Solutions Being Explored:

Product Design, Strategic Innovations

The Client:

India's leading sexual wellness company.

The Problem:

How can we best position a sexual wellness company for today's times and reclaim industry leadership?

Solutions Being Explored:

Brand Positioning, Integrated Marketing

The Client:

A leading tech-enabled higher learning company.

The Problem:

How can we redesign stakeholder engagement to drive more allegiance towards the institution?

Solutions Being Explored:

Experience Design, Stakeholder Engagement Interventions, Communications Platform

The Client:

India's leading professional services company.

The Problem:

How can we architect diverse offerings, as we build the company on a powerful brand purpose?

Solutions Being Explored:

Brand Positioning, Brand Architecture, Service Interventions, Integrated Marketing