The Sideways logo is a tribute to all those people whose ‘sideways’ thinking has inspired Abhijit Avasthi, Sideways co-founder, since his childhood. It is made up of the actual handwriting you’d find in the signatures of those people.
Due to Imagica’s location – between the cities of Mumbai and Pune – they found that people from neither of these cities adopted it as ‘their amusement park’. Imagica’s convenient location was, surprisingly, working against it. Our goal was to get the citizens of Maharashtra’s two largest cities to adopt Imagica and make it their destination of choice for day-trips.