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  • A FEW MINI
    CASE STUDIES

    • Tribute to ISRO
    • Sideways
    • Borosil
    • Disney
    • Fevicol
    • Big Bazaar
    • Incredibles 2
    • Imagica
    • Suhana
    • Zeel
    • Kia Motors
    • Niyo
  • WHAT WE DO

    • Advertising
    • Branding
    • Communication Design
    • Creative Technology Solutions
    • Interactive Solutions
    • Experience Design
    • Product design
    • Strategy Consulting
    • Technology Consulting
    • Packaging Design
  • GET IN TOUCH

    • Call us: +91-22-49760103
    • Email us:  hello@sideways.co.in
    • Meet us in Worli, Mumbai
    • Connect on Facebook   |   Instagram
  • ABOUT
  • TEAM
  • CLIENTS
  • WHAT'S COOKING
  • Our Work

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A little intro about us

Zeel

All big brands in the rainwear category have been established on the back of trade push for decades. While Zeel has been making rainwear for 25 years, it was time to challenge the deep rooted mindset of the rainwear retailers by driving consumer demand through brand building, instead of relying solely on trade support to drive business.