Adding Beauty to Strength
Presence wasn’t the problem, preference was. Despite Borosil’s reliability, Larah needed to show it belonged in modern homes every day.
Borosil acquired Larah, a long-standing opalware brand, to enter Indian kitchens. However, despite existing presence, Larah lacked preference.
Retailers weren't convinced by its designs or durability, making it a tough sell. The real challenge wasn't just fixing symptoms like breakage; it was about alleviating trade concerns and earning both, coveted shelf space in stores, and everyday table space in homes.
The Problem
Despite its market presence, Larah wasn’t a preferred choice.
The Breakdown
Uncovering the core issues through deep insights.
Spending time inside manufacturing plants, with wholesalers, and testing designs with real customers revealed critical patterns:
People assumed opalware was too delicate for daily use.
They needed convincing it was built to last.
Intricate patterns slowed production. Yet customers consistently preferred cleaner, more eye-catching, and bolder designs.
Larah needed to clearly justify its price point over ubiquitous melamine, as consumers saw no clear reason to upgrade without compelling value.
System of Solutions
We created standout patterns that were simple yet bold enough to catch the eye and easy to scale for faster production.
We positioned Larah as an everyday luxury, offering the durability of melamine with significantly more elegance and style.
We built strong visual and verbal cues so "Larah by Borosil" immediately felt robust, fashionable, and perfectly suited for busy daily life.
